Even if it is only a small part in the new commercial of the Latvian offshoot of the Danish coffee producer Merrild, the Border Collie Salsa is the real star. The almost 30-second commercial is about a family celebration where cake and of course coffee is served. Salsa plays there the quiet family dog. Merrild belongs to the large Italian group Luigi Lavazza S.p.A. better known as Lavazza. In 2016 there was also an Agility dog in Switzerland that was prominently featured on television in the form of advertising. Sheltie Mikki from Evi Bochsler enriched the advertising of the insurance company Generali.