Clean Run Magazine will be published for the last time in December 2020

The American dog sports magazine Clean Run will only appear until the end of the year. The author Monica Percival announced this in the Editorial of the September issue of the Clean Run Magazine. As reason was the low demand of digital content. The magazine was published monthly in print for many years until January 2020. There the print version was discontinued due of economic reasons. Rising print costs and fewer partners investing money in print advertising. Due to these changes, the decision was made to only distribute the magazine digitally. According to Monica Percival, this was used less than expected at the beginning. She especially attributes this, without blaming people, to the fact that most of the readers are aged 45-65+ and therefore did not make the step into the digital edition.

Clean Run started 1995 as a weekly newsletter, which over the years has developed into a monthly print edition. In addition to this, Clean Run has made a name for itself especially through the retail store. This is not affected by the closure of the magazine section. But on the contrary. In the future one tries to focus more on this. Popular formats such as Backyard Dogs in the Clean Run Learning Center will also be retained and expanded in the future with many videos, tricks and tips. Although Clean Run was produced and written in the US, the articles and videos have also reached numerous people in Europe. The digital December 2020 edition will be the last. Until then, the magazine will appear every month as usual.